Core Offerings
Court Rentals
Membership Packages
Drop-In Play
Coaching
Tournaments & Events
Snack & Lounge Bar
Time-based court access with racquets and balls available.
Discounts, priority booking, and complimentary play.
Casual, no-reservation court access.
Skill development for recreational and competitive players.
Competitive play and skill showcases for all levels.
Light refreshments, snacks, and social space.
Problems Worth Solving
Industry Problems
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High Startup Costs: Large investment for space and equipment.
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Strong Local Competition: Many local courts and established clubs.
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Seasonal Demand Swings: Participation varies by season and weather, impacting demand.
Customer Problems
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Limited Court Capacity: Court shortages limit access and frustrate players.
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Hard Start for Beginners: New players lack clear entry paths, reducing participation.
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Building a Community: Facilities fail to support the social experience.
Value Proposition
Cost-Efficient, Scalable Space
High-Quality Service
All-Season Court Access
Community Programs
Smart Booking & Flexible Pricing
Guided Entry for Beginners
Club Membership Options
Modern Experience
Facility Layout
Market Analysis
1.54 million people are currently playing pickleball across Canada, with Ontario having the highest number of players, at 598,900 participants.
Competition
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Public Options: Municipal recreation systems and public courts
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Private Options: Indoor pickleball clubs and membership-led indoor facilities
Target Market
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Public Options: Municipal recreation systems and public courts
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Private Options: Indoor pickleball clubs and membership-led indoor facilities
Market Growth
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Canadian pickleball market valued at 156 million in 2025 and projected to exceed 315 million by 2029
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Annual growth rate of 15% since 2024
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